The Biggest Mistake Most Marketers Make

Internet Marketing is a very broad and widely misunderstood term. Most people think that Internet marketing is simply throwing up a site and waiting for the sales to start making their appearance. Unfortunately, any of you who have tried this on your own realize that just having a website does not make you an Internet marketer!

The single biggest mistake that most Internet marketing beginners make is that they don’t understand that their single most important lesson to learn is how to drive traffic to their site. You can have a sales letter that converts at 72% - an astounding figure – but if nobody sees it because you don’t understand how to generate traffic, what good does it do? Likewise, you can have a really poorly designed site and a terrible sales letter that only converts at 1% and do just fine if, and only if, you know how to drive massive amounts of traffic to your site. As you can see, traffic is the key.

Cheap. Good. Fast. Everyone wants a solution that meets all three of those criteria – cheap, good and fast – but it’s virtually impossible to achieve. You can have any two of those three, but having all of them can be quite tricky. You can get something done fast and cheap but it won’t be done very well. Or you can get it done fast and really well but it probably won’t be cheap. The same principles apply when it comes to traffic. There are two basic types of Internet traffic that the skilled Internet marketer or businessman must understand: free or organic traffic and paid traffic.

Free traffic can be achieved through SEO (Search Engine Optimization). This can be extremely effective when implemented by a skilled SEO expert and, normally, it will take a few weeks to happen and will probably not come cheap. You can do it yourself for free, but that will take a long time and you’ve got a lot of learning ahead of you. Unless you are already very skilled or have some technical background and a lot of time on your hands, you would be far better served hiring an SEO expert than trying to do everything yourself: In fact, that is one of the keys to success when it comes to Internet marketing: knowing when and what to outsource.

Paid traffic can come from a variety of sources. The most effective form of paid traffic generation is PPC (or pay per click), which all of the major search engines offer. Then there are all kinds of other paid traffic sources, including but not limited to, banner ads, text ads, inline text links, media buys, video ads, podcast ads, sponsored advertising, paid article ads and many, many more. Furthermore you can explore JV (joint venture) opportunities with industry partners that you may have. You can approach a business that offers a product or service which is related to but not in direct competition with your product or service and strike a deal with them. You promote their product to your list, they promote your product to theirs.

Both forms of traffic work, this much is certain. The argument over which is the better approach is debatable. But what is absolutely not debatable is that Internet marketing is really all about traffic. Learn how to generate traffic or spend money to get the traffic right away and everything else when it comes to Internet Marketing becomes much, much easier.

Direct Marketing Television Campaign

You have surely seen at least one of the thousands of infomercials promoting a new product of some sort. These infomercials are created in order to enlighten the public about a new, amazing product that is simply a “must have”. This is the world of Direct Response TV or DRTV. This term simply refers to the advertising that manufacturers use to solicit consumer response to their new products. Normally, there will be included within the program a short commercial giving an overall description of the product and a number to call, typically an 800 number, where you can order that product. This is one type of Direct Response Marketing and it has been shown to be very effective.

There are actually two types of DRTV. As with most anything, there is a long and a short version. The short version of direct response TV typically includes television ads that are no longer than two minutes. These include most of the regular length television commercials that you see.

The longer form of direct response TV are those advertisements that are longer than two minutes, typically done is thirty minute programs called infomercials. Typically, a company that is interested in promoting their product via an infomercial will purchase a spot on a specific television station. This spot is twenty-eight minutes and thirty seconds long. Products that need extra instruction or a more detailed demonstration are typically shown to the public via these infomercials. In many cases the products that you see on infomercials, or the long form of DRTV, are typically a bit more expensive than those that are shown on a two minute or less commercial.

If you have a product that you want to gain public awareness of, then either of these direct marketing campaigns will work. The form that you use will depend on a few things, including your budget and the specific product that you want to promote. There are many agencies that specialize in the television types of direct marketing that can help you to build your commercial or infomercial in such a way that you get a more positive response from the public. These agencies typically offer a package that includes the strategies you should use, the commercial production and creativity. You may also find that some of these agencies specialize in managing your direct marketing campaign as well.

Television stations, including cable and broadcast TV, typically sell any leftover airtime for the specific purpose of direct response TV. The rates may vary from station to station, but this type of marketing is typically much less expensive than many other forms of airtime. The only specification that must be met in order for your marketing to qualify as DRTV is you must provide a website and/or telephone number in order for your potential customers to contact you and order your product. Many call centers also sell time in which you can accept customer orders around the clock, making it much easier for many to order.

How Your Law Firm Can Sign More Local Clients!

[vc_row][vc_column css=".vc_custom_1439928513609{margin-top: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}"][vc_column_text]More than likely you're reading this article because you'd like to learn how to generate more business for your law firm. Luckily for you, we're going to give out a few key solutions to immediately help drive incremental targeted traffic and maximize your website's conversion ratio.

At the end of this article, you'll be able to sign up for a special FREE 1 on 1 strategy session to discuss how your website can move forward to become the authority in your area.

Unlike paid TV spots, radio or print advertising, someone typing in a phrase like “ local city lawyer” will be more focused and ready to take action. The key is to make sure your website shows up in the top of the local map results and is full of 5 star reviews from past happy clients.

Once you've been able to position your site in front of your targeted audience, the website needs to show the user why your law firm is the solution to their problem. For the average person, being involved in a legal matter is a highly stressful and emotional experience. If you're able to connect with the user and show that you're going to be the right choice, then the website has done its job properly.[/vc_column_text][/vc_column][/vc_row][vc_row margin_top="15" margin_bottom="15"][vc_column css=".vc_custom_1439876482582{padding-top: 15px !important;padding-bottom: 15px !important;}"][dt_call_to_action background="fancy" line="true" style="1" animation="pulse"]Click on the button to the right to watch an informative 10 minute video about Local Law Firm Marketing and sign up for a special FREE phone call strategy planning session.

[dt_button size="big" style="default" animation="none" color_mode="default" icon="" icon_align="left" link="http://www.revenuesurge.com/lawyer/webinar.php" target_blank="true"]CLICK HERE[/dt_button][/dt_call_to_action][/vc_column][/vc_row][vc_row][vc_column][vc_tabs interval="0" style="tab-style-two"][vc_tab title="1) Traffic" tab_id="2295b441-4371-0"][vc_column_text]

Offsite Signals and Social Media Authority.

Critical offsite metrics and social media credibility are highly weighted factors in search engine's results algorithm.

Getting other websites to link back to your law firm is one of the fundamentals of SEO and outranking your competitors.

These "external" links are an easy way for search engines to determine the popularity of a website. Over time, the method the search engines have used to count links and measure their relevancy has become much more complex, but the basic principal is still the same today.

While there are extremely lengthy books written on this subject, there's just a few core metrics to understand.

1) Popularity
Is the domain linking to your site popular?
Is it a complete site, with unique content and a social following?
Is it a "clean" site without a bunch of spam links or what looks like paid outbound links?

2) Relevancy
Is the domain related to law or a closely related field?
Is it related to your location?
Is the anchor text used in the link natural and not keyword stuffed?
screenshot-www.google.com 2015-08-17 14-57-00

While Social Sharing has been talked about a lot over the past few years, the links and shares you receive from Twitter, Facebook, and Google+ are not measured the same as those coming from a website. There is clear evidence that while Likes, Tweets and Plusses do help boost rankings, they are usually only valuable for a short period of time.

The best strategy is to make sure that you have a natural balance between social and website links to ensure that the search engines see your website's content quickly after it has been posted and have a longer freshness period.[/vc_column_text][/vc_tab][vc_tab title="2) Social Proof" tab_id="1439832551710-2-2"][vc_column_text]

Increasing Exposure with Reviews and Local Results.

IMG_1011There are various ranking factors to look at if you want to increase visibility and appear higher in the local pages and Google map results. Strong local results are easily reachable overtime by following this simple guide.

The first step is to ensure that your law firm has created a creating a Google "My Business" page so that users can find your business across Google Search, Maps or Google+. My Business is the new name that Google used for its Google Places for Business or Google+ Pages.

Setting up the profile is a rather simple but important process. The exact same NAP (Name, Address, Phone) listing should be used on your website, Google My Business and all other local directories. The more structured local citations your firm is able to generate from quality directories, the higher the website will be ranked.

Once the account has been verified, not only will customers be able to find directions to your office, but they will be able to submit reviews and ratings of your law firm. These reviews are extremely important to boosting the overall visibility and rank in the local results. Customers

Last, the Google+ property, along with Facebook and Twitter pages, need to be updated regularly with original and useful content. As the accounts grow with more active users who are sharing, it will signal to the search engines that the account is popular amongst their users.[/vc_column_text][/vc_tab][vc_tab title="3) Optimization" tab_id="da1441cd-9015-7"][vc_column_text]

Website Design and Onsite Optimization Importance.

screenshot-www.rflaw.net 2015-08-17 13-54-31For your law firm to build and maintain an effective online presence in your market, you need a strategic plan that incorporates the following aspects. First, a simple and elegant eye-catching website design which is proven to convert clients while at the same time being mobile friendly. It must be able to attract your client’s attention and cause them to take action when they land on your web page.

Combining this with optimized onsite SEO, including correct titles, URL's, page interlinking and keyword synonym density; these are all going to create that strong foundation for your website which has been proven to drive results. There are also ranking algorithms in place that monitor if you are providing your user traffic a good experience while on your website.[/vc_column_text][/vc_tab][/vc_tabs][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=".vc_custom_1439841218696{padding-top: 15px !important;padding-bottom: 15px !important;}"]

What Do Lawyers Say About Us?

[/vc_column_text][dt_call_to_action background="fancy" line="true" animation="fadeInDown"]Corey Rosensteel[dt_fancy_image type="" style="2" lightbox="0" align="" padding="0" margin_top="0" margin_bottom="0" margin_right="0" margin_left="0" width="" animation="none" media="" image_alt="" hd_image="" image=""][/dt_fancy_image]

Our firm has been a long-time client of Revenue Surge. We have always received professional advice and excellent customer service. Other marketing firms spend their time making hundreds of cold calls and sending spam e-mails (we know because those other firms have been trying to get our business for years).

At Revenue Surge they spend their time focusing on making our business a success- and we have the result to prove it. Revenue Surge has the experience and the reputation to match. In an industry where the details matter it’s important to trust the professionals you have working for you. I highly encourage anyone considering how to spend a marketing dollar to contact Revenue Surge.

Corey Rosensteel – Rosensteel Fleishman Law Firm[/dt_call_to_action][vc_column_text css=".vc_custom_1439841260968{padding-top: 15px !important;padding-bottom: 15px !important;}"]

Still Not Convinced? View the Results Below.

[/vc_column_text][dt_small_photos height="350" show_title="true" show_excerpt="true" autoslide="15" loop="true" orderby="random" category="rflaw-search-results"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=".vc_custom_1439832347451{padding-top: 15px !important;padding-bottom: 15px !important;}"]

Why Try to Handle All This Yourself?

[/vc_column_text][vc_column_text]The Revenue Surge team knows the ins and outs of local SEO and lead generation. Since 1999, this amazing team has worked on thousands of national and local marketing campaigns generating tens of millions of dollars in sales. We consistently bring our law firm client’s exceptional results by implementing proven strategies that bring real world results.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column css=".vc_custom_1439876482582{padding-top: 15px !important;padding-bottom: 15px !important;}"][dt_call_to_action background="fancy" line="true" style="1"]Click on the button to the right to watch an informative 10 minute video about Local Law Firm Marketing and sign up for a special FREE phone call strategy planning session.

[dt_button size="big" style="default" animation="none" color_mode="default" icon="" icon_align="left" color="" link="http://www.revenuesurge.com/lawyer/webinar.php" target_blank="true"]SIGN UP NOW[/dt_button][/dt_call_to_action][/vc_column][/vc_row]

The Power of Affiliate Marketing

Most business owners are either somewhat familiar with affiliate marketing or only vaguely aware of it. As far as most of them are concerned, they don’t see how affiliate marketing could impact their seemingly non-related business. By ignoring affiliate marketing, they might just be making a huge mistake.

Thousands of extremely talented people become affiliate marketers each day. The ability to make a full-time income marketing someone else’s products that you don't have to stock or ship is as incredible as it gets.

There are many different online affiliate marketing networks out there. From the large but simplistic ones to the more CPA oriented networks such as Copeac, Neverblue, Commission Junction and others. There are literally hundreds of different networks that a wise business person, whether in offline or online business, should take into consideration. Many of the direct response media companies are seeing this now and aligning themselves with affiliate marketing networks via CPA deals for customer acquisition purposes.

So how does it all work? Actually, it is about as simple as it gets and it can be a huge time and cost saver for traditional offline or direct response companies. Rather than doing your own internal marketing, you can get an army of affiliate “soldiers” to do it for you. And guess what? They bear the risk. You will pay an upfront negotiated price for each lead or customer acquisition and not a cent more. These affiliates will then use their skills to find you customers at their own expense and sell them to you for the agreed upon price. All of this is handled through the affiliate marketing networks such as Commission Junction, for example. They are the middle man that connects you, the businessman, to the affiliate marketers.

There are different types of campaigns that you can consider. Primarily there are three types – leads, customers, CPS deals (cost per sale). Those are listed in the order of easiest to most complex. The leads only campaign is really simple. You pay for each lead generated and collect potential customers that you can market to from your in-house marketing systems. Customer campaigns can be a bit tricky and are generally frowned upon for ethical reasons. The most popular approach seems to be the “free trial” offer with a small shipping fee. The trick is that you also sign customers up for a monthly autoship program a as part of the offer, that, of course, they can cancel before the first shipment if they want to. The free trials attract a lot of people and many will remain customers. The last type of campaign is the CPS one, where the affiliates are essentially selling your full product in one fashion or another and are receiving either a flat rate or percentage-based commission for each transaction (it is not at all uncommon to reward affiliates who generate a lot of volume by increasing the percentage in question). This can also be very effective, but it is not as desirable or attractive to most affiliate marketing agencies because most affiliates prefer the more simplistic lead or “free trial” campaigns. Make sure to check the networks thoroughly before committing to one: playing it safe is always the smart thing to do.

Internet Marketing Strategies to Generate Traffic

There are a million different Internet marketing strategies for traffic generation online – how are you supposed to sort through them all? You could spend the next several months just reading/studying and still not know where to start.

The fact that there are so many approaches when it comes to Internet marketing is what makes it both a blessing and a curse. Many people become so lost in the sea of Internet marketing strategies that they suffer from analysis paralysis (they are paralyzed by there never ending analysis which never turns into action). You cannot and will not become an expert in everything, so you need to step back and look at the big picture.

Identify the three top Internet marketing strategies that you feel would be the most beneficial to your company over the next 90 days. Now, if you have the budget for it, you can simply pay someone else to take care of everything. Never do yourself what you can pay someone else to do for you, if you can afford it. If that’s not an option, then you have to get your hands dirty: in other words, you’ll have to spend time learning and handle each and every task yourself. Now, of those top three you selected, pick the one that is the easiest for you to get started with. Many people try to start with the most popular Internet marketing strategies, but the irony is that you don’t know which is going to be most effective one for your business until you try some, so the better approach would be to pick the easiest one for you to conquer.

Having some initial success early on is very important: that’s why picking the easiest of the plethora of Internet marketing strategies is a solid approach. It helps you get some quick and fast results that make you feel good about what you’ve accomplished and keep you plugging away at improvements. Focus on daily incremental goals, don’t waste time daydreaming. Pick a very realistic/achievable goal and allow yourself the small victories. Success is just like a muscle, you have to exercise it and let it build up over time.

Some of the different Internet marketing strategies for traffic building that you will want to consider are PPC, article marketing, social media marketing, video marketing, forum marketing, search engine marketing, free giveaways and the list could go on and on. There are so many that it is impossible to list them all here, so you have to get focused.

Be realistic when it comes to the time that you have to allocate to pursuing your Internet marketing strategies and find one that you feel will align itself with your needs and your schedule. Then comes the hard part: you have to implement it! What good is it spending all of your time researching Internet marketing strategies if, in fact, you never actually implement one? Unfortunately, this is where many people fail. They fail to take massive and consistent daily action. Don’t fall prey to this “learn everything” trap. Get used to taking action on a daily basis and you will see your business grow.

Search Engine Optimization 101

Search engine optimization, or SEO as it is commonly referred to, is the “art” of getting your website to appear in the search engines results pages. Now, re-read that opening statement a couple of times. First of all, notice that the word “art” was used. Each major search engine (Google, Yahoo, MSN, Ask and so on) has its own special formula for determining which sites outrank others. That is scientific. The problem is that they don’t publicly disclose their formula and thus trying to determine how it works is part science, part trial and error and part “art”. Secondly, just getting your site to appear n the search results pages is pretty easy, but getting page one rankings is a whole different story.

While some of what is done when it comes to search engine optimization is very difficult, most of it is really quite simple. To really understand it though, you need to understand what Google wants to see. Google’s philosophy is pretty simple. Give the user what they want. So, they design their algorithm around what they feel returns the most relevant results a user would want to see. So what is relevant? And how does Google determine relevance? There are several different factors that define relevance and Google doesn’t disclose them all, but here is a basic formula:

Relevance = Quality Content + Site Authority

Now, quality content generally means “unique” content, but not necessarily. Site authority can be divided into a couple of categories – PR (page rank) and popularity (links). Page Rank is a number that Google assigns to each page on the Internet between 0 and 9. Now the only “9” out there is Google, and the scale is not linear. In other words, a PR3 site doesn’t have three times as many links as a PR1 site – it usually has way more than that – but PR is not just about link count, it is also about link quality. Popularity is determined by the number of sites linking back to yours. Try not to have PR as your main focus, as there are several more important things that deserve your attention (link relevance, for example).

So, let’s put all of this jargon into a plain English example so it all makes sense. If you have a marketing or direct response website and a bunch of links from insurance companies pointing to your site, that is not all that helpful. It is better than no links pointing to your site, because it does at least show that your site is popular, however, the “relevance” of those referring links is not high, since they are from sites related to a non-relevant industry. Let’s consider another example: which do you think is going to rank higher, a site that has a PR0 and 5 random links pointing to it or a site that has a PR of 5 and 23,000 links? Pretty obvious, right?

Content also plays a very important role when it comes to your search engine optimization efforts. There are basically three types of content you can use:: Google candy, high quality articles and link campaign articles. We’ll call those really simple little 250 word blog posts “Google candy” because they are really there just to get Google’s attention and let the search engine know that your site is being updated frequently. They’re very short, so it is next to impossible for them to provide a lot of value. High quality articles are articles such as this one, which typically contain 400-500 or more words and provide in-depth information related to a specific topic. Lastly, there are link campaign articles. These articles aren’t even on your site. Link campaign articles are articles that you publish throughout the Internet in order to create links back to your main site. They served two distinctly separate purposes and thus the way you write them for these purposes may vary accordingly. They create a network of “fingers”, bringing people back to your site and they also create a network of “links” to your site that Google likes.

Search engine optimization can be a bit confusing, but when you really break it down, it is actually pretty simple. Generating results via search engine optimization does, however, require a pretty full understanding of SEO tactics and principles that are beyond the scope of this article. However, you are now armed with the basic information you need to start your journey: enjoy the ride!

Direct Response Marketing Techniques

Direct response refers to a type of marketing that is used to get a direct response from a potential client or customer. Typically, when you are trying to specifically reach a customer or a past customer who needs a particular product or service, you would use a form of direct response marketing. In order for a potential customer to order your product or service, they must response to you directly by visiting your website or calling a given 800 number. Direct response marketing is used in a variety of infomercials, where you see the pitch or idea behind the product, the benefits of using the product and then the number to call in which you can order the product.

There are many ways to reach your customers through direct response marketing. Direct response television marketing simply refers to those infomercials or commercials that provide information on how to contact you to order. Direct response radio advertisements work about the same way as those in television, with the exceptions of being less expensive and reaching out through the airwaves as opposed to a half-hour television program. Magazines are also used in direct response marketing and can be very effective when used properly.

In order for your direct response marketing campaign to work however, you need to know some crucial elements to include. You should keep in mind your target audience. In other words, never try to sell your product or service to someone who does not need it. Market your brand to customers who have the need and the potential of ordering. You should always perform follow-ups on all customers who order from you. This way you get an idea of those who are interested and can rule out those who are not.

Your advertising itself is important. Many marketers have found that advertisements set in such a way as to resemble news works brilliantly. These ads do not even seem like ads, but news blurbs. Most consumers take time to listen to or watch the news. Be sure that ads in this aspect provide customers with a way to respond. You should list your website or telephone number and, in many cases, your physical address or that of your company should also be listed. The more ways you have for customers to contact you, the better your response will be. Consumers tend to be wary of companies that do not list contact information, so be sure to share this information in your advertisement.

Now, you have surely heard the old saying that “curiosity killed the cat”. In advertising however, curiosity is exactly what you hope to accomplish. If your potential customers are not curious, then they likely will not even make it to the point of your ad that includes your contact or ordering information. This is why you should keep something back. Giving the public all the information that they need is good on one hand, but you want to leave something to spark their interest. Consider using your advertisement to create a teaser for consumers so that they will definitely call or head to your website in order to gain additional information.

Finally, you have probably already heard the importance of testing. This can not be said enough. Testing is one of the main ways that you will learn how to market your product or service more effectively. It is also important to keep track of your results for a particular marketing campaign. If you find that a specific technique is not working, then re-evaluate it or choose another technique.

Keeping these things in mind will help you to create the best direct response marketing for your particular product. When used correctly, these techniques can virtually thrust you into success. And, it is important to never underestimate the power of an upsell.

The Importance of Measuring Your Return on Investment in a Poor Economy

The economy is struggling right now. Although there are signs of a recovery, the markets are still very much below expectations, and companies are reporting massive drops in profits. This has caused many companies to look into what they can do to ensure that they are making the most money possible.

Previously, many companies were not measuring their return on investment particularly granularly. As long as departments were making money, there was a general feeling of satisfaction.

However, the falling economy has changed that and the money available to invest is limited. Therefore, it has become more important than ever to ensure that you are investing wisely, and the best way of doing that is by carefully measuring your ROI.

ROI 101

Return on Investment, also called ROI, is simply a statistic that shows you what you are getting for your money, time and resources invested in a project. Usually, that return has a monetary value but it could also be used in the context of a hiring process or when measuring the KPIs (Key Performance Indicators) of a department.

What you need to know is just what your investment is getting you, so that you can make an educated business decision as to whether that is the correct and worthwhile return or whether you would be better off investing your assets elsewhere.

For this reason, poor economies have always seen companies naturally move towards projects that can give a discernable ROI: they want to see what their money or assets are getting them and that is obviously the smart thing to do.

Direct Response Marketing

With statistics being one of the most important factors as far as any direct response marketing campaign is concerned, a company can always be sure of seeing the exact facts and figures at any given point.

Such campaigns can ensure that the return on investment is a KPI that is consistently monitored for value. They can decide if the return on investment when it comes to that particular campaign justifies its continuation, or even expansion, or if it were better off trying something else.

The ability to quickly alter adverts in such campaigns, no matter the media used (televisions, newspapers, magazines, the Internet and so on) means that companies who use such campaigns during a poor economy are better able to react to what are very volatile trading conditions.

When comparing such a type of advertising to the likes of brand building and PR (where monitoring your ROI is sometimes next to impossible), it’s easy to understand just why it is such a powerful tool for businesses when times are tough.

Direct response marketing helps keep your ROI high by cutting out a lot of middle men and going straight to the potential customers. By providing an easily measured 'call to action', the success of the campaign is easily monitored whilst costs are kept low by bypassing what are considered the more expensive options such as hiring branding consultants.

Obviously, this type of marketing also helps raise the profile of the brand, adding an additional and less measurable return on investment. But when it comes down to advertising methods during the credit crunch, direct advertising is showing, yet again, just why it is such an important part of any advertising mix. Its statistic monitoring and ability to track the return on investment is truly phenomenal.