Internet Marketing is a very broad and widely misunderstood term. Most people think that Internet marketing is simply throwing up a site and waiting for the sales to start making their appearance. Unfortunately, any of you who have tried this on your own realize that just having a website does not make you an Internet marketer!
The single biggest mistake that most Internet marketing beginners make is that they don’t understand that their single most important lesson to learn is how to drive traffic to their site. You can have a sales letter that converts at 72% – an astounding figure – but if nobody sees it because you don’t understand how to generate traffic, what good does it do? Likewise, you can have a really poorly designed site and a terrible sales letter that only converts at 1% and do just fine if, and only if, you know how to drive massive amounts of traffic to your site. As you can see, traffic is the key.
Cheap. Good. Fast. Everyone wants a solution that meets all three of those criteria – cheap, good and fast – but it’s virtually impossible to achieve. You can have any two of those three, but having all of them can be quite tricky. You can get something done fast and cheap but it won’t be done very well. Or you can get it done fast and really well but it probably won’t be cheap. The same principles apply when it comes to traffic. There are two basic types of Internet traffic that the skilled Internet marketer or businessman must understand: free or organic traffic and paid traffic.
Free traffic can be achieved through SEO (Search Engine Optimization). This can be extremely effective when implemented by a skilled SEO expert and, normally, it will take a few weeks to happen and will probably not come cheap. You can do it yourself for free, but that will take a long time and you’ve got a lot of learning ahead of you. Unless you are already very skilled or have some technical background and a lot of time on your hands, you would be far better served hiring an SEO expert than trying to do everything yourself: In fact, that is one of the keys to success when it comes to Internet marketing: knowing when and what to outsource.
Paid traffic can come from a variety of sources. The most effective form of paid traffic generation is PPC (or pay per click), which all of the major search engines offer. Then there are all kinds of other paid traffic sources, including but not limited to, banner ads, text ads, inline text links, media buys, video ads, podcast ads, sponsored advertising, paid article ads and many, many more. Furthermore you can explore JV (joint venture) opportunities with industry partners that you may have. You can approach a business that offers a product or service which is related to but not in direct competition with your product or service and strike a deal with them. You promote their product to your list, they promote your product to theirs.
Both forms of traffic work, this much is certain. The argument over which is the better approach is debatable. But what is absolutely not debatable is that Internet marketing is really all about traffic. Learn how to generate traffic or spend money to get the traffic right away and everything else when it comes to Internet Marketing becomes much, much easier.